Director of Public Relations/Marketing

Director of Public Relations/Marketing Posted Date: 2/16/2024 Employment Type: Full-Time Spencer Hospital is proud to announce for the ninth consecutive year, our hospital has been recognized as Top 100 Rural & Community Hospital by The Chartis Center for Rural Health.
Spencer Hospital is the only Iowa hospital to have earned this distinction every year since the award was created! We take pride in this accomplishment each year and are seeking a talented individual to continue to promote Spencer Hospital positively and creatively throughout the region.
Responsibilities: Developing and overseeing the hospital advertising and marketing strategy reflecting the overall image of Spencer Hospital while at times promoting specific service lines (e.
g.
Abben Cancer Center, surgical services, hospice, etc.
) Develop and oversee brand identity, website development and maintenance, digital marketing strategies, coordinate publications, including brochures, newsletters, direct mail, etc.
; event planning (health fairs, open houses, etc.
); and a variety of other duties which help create awareness and promote the many services of Spencer Hospital Oversees the development and coordination of advertising plans for all media, including print, radio, TV, website, social media and mailings Seeks understanding of market environment and SH presence within the market to identify strengths and weaknesses Develops and completes measurable goals to fill gaps and adapt to changing marketing environments Works with Administration to maintain strong understanding of SH mission and strategic plan and develop marketing plan to meet objectives Represents Spencer Hospital in a manner consistent with the overall image at all times Effectively plans and executes high quality business activities, balancing customer interests with financial requirements Effectively manages and directs the work of individuals or teams Ability to direct him/herself, managing time effectively and setting a positive example Requirements: Bachelor’s degree in Marketing, Public Relations, Journalism, Graphic Arts, or similar discipline Leadership experience strongly preferred Healthcare experience preferred Strong writing and communication skills including public speaking Self-motivated Focuses on action and getting results Schedule: 72-80 hours/pp salaried Primary M-F May require evening and weekends based on events Please contact our HR Department at 712-264-8451 for additional information.